Are you fed up of getting fake likes? Is your engagement rate dropping? When we are running a “Page Like” campaign, it is often seen that we get fake likes. We all know targeting is the most important part of...
The dynamics of marketing are changing every minute and as marketers, we face new problems and challenges every day. For logical problems, we have analytics in place, which makes our life easier. But we need to be equally good at...
When we think about shareholders of our organization, we think of investors, employees, and customers. But in any circular business strategy there is one shareholder which is always missed out i.e. our planet Earth. Don’t...
Every performance marketer is working towards increasing their ROAS daily. They have their own experiences and stories. There are a lot of variables which make each industry different and hence the advertising is also different...
Today I will be writing about UTM parameters. I will share my experience of using them as well as the easiest and best way to use them. But before that, if you do not know what UTM Parameters are and why are they used please...
