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How to avoid fake likes on Facebook?

by Palka Kejriwal
3 min read
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Are you fed up of getting fake likes? Is your engagement rate dropping? When we are running a “Page Like” campaign, it is often seen that we get fake likes. We all know targeting is the most important part of...

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5 Books to Boost Creative Thinking

by Palka Kejriwal
5 min read
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The dynamics of marketing are changing every minute and as marketers, we face new problems and challenges every day. For logical problems, we have analytics in place, which makes our life easier. But we need to be equally good at...

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The Hidden Shareholder in a Circular Business Strategy

by Palka Kejriwal
2 min read
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When we think about shareholders of our organization, we think of investors, employees, and customers. But in any circular business strategy there is one shareholder which is always missed out i.e. our planet Earth. Don’t...

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Restructuring Facebook ad campaigns & increasing ROAS by 100%

by Palka Kejriwal
5 min read
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Every performance marketer is working towards increasing their ROAS daily. They have their own experiences and stories. There are a lot of variables which make each industry different and hence the advertising is also different...

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The easiest and best way to use UTM Parameters

by Palka Kejriwal
6 min read
1 Comment

Today I will be writing about UTM parameters. I will share my experience of using them as well as the easiest and best way to use them. But before that, if you do not know what UTM Parameters are and why are they used please...

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Featured Posts

  • How to avoid fake likes on Facebook?
  • 5 Books to Boost Creative Thinking
  • The Hidden Shareholder in a Circular Business Strategy
  • Restructuring Facebook ad campaigns & increasing ROAS by 100%
  • The easiest and best way to use UTM Parameters

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  • Circular Business Strategy (4)
  • Digital Marketing (7)
  • Marketing (4)
  • Marketing Strategy (12)
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